For many entrepreneurs and small business owners, this is a make or break time of year. The good news is the National Retail Federation (NRF) consumers will spend an average of $1,007.24 this holiday season, up 4.1% more than year than they did in 2017. Overall, according to NRF’s annual holiday spending forecast, holiday retail sales in November and December will be up between 4.3% and 4.8% for a total between $717.45 billion and $720.89 billion.
Want to know how you can sell more this holiday season? Read on.