Many businesses—like restaurants and grocery stores—rely on delivery drivers who use their personal cars. Before the pandemic, Americans had already been enjoying the convenience of having both essential and non-essential items delivered to their doorsteps. In 2019, Americans spent approximately 11 billion dollars on pizza delivery alone, according to Statista, a market and consumer data provider.
Overall, food delivery revenue increased by more than 20% in 2020 compared to 2019. Grocery delivery has also been trending upwards, with more than half of the grocery stores in the U.S. offering home delivery or store pick-up options. As of May 2020, online grocery web searches increased by 202%. But even before the pandemic, 45% of Millennials and 44% of Gen Z shoppers reported they only or primarily shopped for groceries online.
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